Color Theory

Color Theory: Color and light are said to have a profound impact on creating moods. Research has shown color and light can produce neurological effects. The human brain contains pienal glands which controls body rhythms including sleeping patterns. When light enters through the body, it travels along neurological pathways to the pineal glands. Colors generate various wavelength frequencies. These different frequencies produce different effects on people’s moods. Here is a list of colors and the emotional associations that are common with each one.

BLUE: Cooling and Relaxing.
Blue is a relaxing color that can produce a calming effect on the body. It is said to be able to lower blood pressure, heart rate and respiration. It can also elicit a calming effect during hot and humid weather. It is also associated with cleanliness, healing and wisdom. Shades of blue can also help create pleasant dreams.

RED: Warm, Energetic and Attracts Attention.
Red is a warm color that is known for standing out amongst other colors. It is energizing and can excite emotions. It is also associate with power, strength, excitement, warmth and passion. Restaurants often utilize red to stimulate the appetite.

GREEN: Fresh, Calm and Nature.
Green is another relaxing color that is associated with freshness, coolness, clarity and growth. It is commonly associated with spring and therefore new beginnings. Green is also associated with nature, environment and health. It is said to produce feelings of calm, anticipation and hope.

ORANGE: Warm, Fun and Enthusiastic.
Orange is another warm color but is not as strong as red. It is less intense due to its mixture with yellow and thus produces slightly different results. It is associated with warmth, enthusiasm, stimulation, energy and exuberance. Orange is also the color of fun and sociability.

VIOLET: Royal, Exotic and Creative.
Violet represents spirituality, royalty, purifying, mysticism and creativity. Violet is also said to heighten our awareness. Not found much in nature, it is considered an exotic color. Violet is another color that provides calming effects for the body.

YELLOW: Optimism and Memory Stimulation.
Yellow is a warm color. Yellow can raise blood pressure and pulse rate, but not as much as red can. It can also be used for memory stimulation. Yellow’s correlation to the sun creates feelings of warmth and optimism. It also generates quick and clear thinking. Yellow can be overwhelming at times and too much can create fatigue.

PINK: Calming and Love.
Pink is a soothing color that is associated with sensitivity and love. Pink’s calming effect has resulted in frequent use in hospitals and drug centers because it helps dissolves anger and gives a sense of love.